Product Designer

Contact

Jakarta, Indonesia

+62 856 4208 1932

[email protected]

Profile

Results-oriented professional with 4 years experience and have a background in transportation, customer retail, and health & wellness. Expert in designing and delivering impactful digital products with a strong focus on user-centered design principles. Dedicated to enhancing organizational performance through strategic innovation, problem-solving, and user experiences.

Skills

Wireframing

Prototyping

User Journey

Figma

Adobe CC

Interaction Design

Web Design

Mobile App Design

Languages

Indonesian

English

Work Experience

Product Designer

FIT HUB Indonesia | May 2023 - Present Is a health and fitness company with over 100 gyms across Indonesia, offering digital innovative solutions for a healthier lifestyle.

• Redesigned the FIT HUB app, focusing on a more user-friendly and intuitive interface that made navigating and using the app easier for everyone.
• Helped double the app’s revenue by crafting designs that encouraged engagement and kept users coming back.
• Increased the number of users completing their registrations and making payments by 3x, thanks to a simpler and more enjoyable app experience

Product Designer

GOTOKO | Nov 2022 - May 2023

Is a Joint venture between Gojek and Unilever, An end-to-end e-B2B digital platform connecting brands with underserved retailers (warungs) all over Indonesia.

• Designed seamless digital experiences for the customer retail app, driver app, and customer order management system, ensuring usability and efficiency for all users.
• Built and maintained a robust design system library for the team, streamlining the design and prototyping process, enabling faster delivery of high-quality solutions.

UI/UX Designer

Blue Bird Group | Jun 2020 - Nov 2022

The leading provider of taxi services in Indonesia, with a proven track record of delivering high-quality transportation solutions to its customers. With a dedicated team exceeding 10 squads and over 20 digital products in-house.

• Played a key role in designing digital products for customer retail, marketing, and driver-focused apps, supporting over 10 squads and managing more than 20 in-house digital solutions.
• Contributed to the success of the Bluebird Kirim order service, achieving a 10x impact in performance and usage.
• Improved the app’s rating from 3.81 stars to an impressive 4.94 stars in just one month, resulting in a 1981% increase in positive user feedback.
• Led the complete redesign of the MyBluebird 6 app and Drivers App, collaborating closely with operational stakeholders and C-level executives to focus on user acquisition and satisfaction.
• Redesigned the Drivers App to accommodate new prominent features, simplify navigation, and improve ease of use for drivers, enhancing their overall experience and productivity.

UI/UX Designer

Amor Labs Studio | Jan 2019 - Apr 2020

• Led and contributed to diverse projects, including Student Loan Management Systems, Car E-commerce Platforms, Healthcare Solutions, Fishpond Management Systems, Blockchain Applications, CRM Tools, and Company Profiles Website.
• Collaborated closely with stakeholders to define and align on the product vision, ensuring clarity and shared understanding during the discovery phase.
• Designed and implemented comprehensive design system guides, significantly enhancing the efficiency of design and prototyping workflows.
• Directed and facilitated end-to-end design processes within cross-disciplinary teams, fostering collaboration and delivering user-centered solutions.

Education

Universitas Negeri Semarang

Visual Communication of Design | Aug 2015 - Sep 2018